Once upon a time in the 1950s, this is what the cover of Bride's looked like. Okay so not all Eisenhower-era brides looked like cake toppers. True, we may not have ODed on so many bridal magazines back then but there's no lack of originality here as this bride has shucked her veil for a pleated organza hat echoing the pleating on her magnificent dress. . . . .
In the 50's you still went to the department store to get your gown (and everything else). Salons were inside department stores and every big one like Lord and Taylor or Macy's had one. BTW: There were no real 'big name' designers in bridal back then save Priscilla Kidder in Boston and a few other manufacturers, only store labels. If you were a designer, the store hired you to do custom work or you manufactured for the store or store(s). How times have changed.
I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480
CONTACT ME. Feel free to send on any ideas, photos or stories about your fashion or shopping finds firstname.lastname@example.org
THE CHIC LIST: Photographers, makeup Artists, hairstylists and florists I adore . . . . .
THE CHIC LIST: Blogs and sites I adore . . . .
Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (email@example.com) and I will gladly remove the photos in question. Thank you!
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