Thursday, May 28, 2015


More on awesome shooters to share with you today.  Yesterday we covered a couple across the pond inspiring the world with their gorgeous work.  Closer to home hails Nathan Larimer of Winter Tree Studios who has photographed pieces from my collections a couple of years now.  Here, he has captured the essence of Devon in  in a promo for last January's UNION exhibition.  While Nathan's work is sometimes experimental, the finished product is always beautifully intriguing . . . . .
Dresses by Amy-Jo Tatum
Makeup and Hair by Kat Louis

Wednesday, May 27, 2015


 Today is all about visual story telling. A couple years back  Eigirdas and Monica Scinskas of White Fashion Photographer  submitted these awesome photos to Bride Chic.  I was honored and published them on the spot.  To date this dynamic shooting duo rates in the top 3 of my fave photographers.  Check out the photo journalistic style here and let me know your thoughts. Is the camera an eye in the sky that invariably knows when and how to shoot . . .  ?   See the full editorial here


Photography by White Fashion Photographer

Reception Location: Apvalaus Stalo Klubas, Trakai
Wedding Dress: Juozas Statkevicius 

Thursday, May 21, 2015


Did you know even before Marie Antoinette, the parasol was considered a necessity in every woman's wardrobe to ward off the sun. By the mid-1800s when they hit their zenith in the Western World, it was at least known then sun prematurely ages skin. A century later we have scientific proof exposure not only ages but can cause melanoma. So our grandmothers had the right idea flaunting beautiful accessories (before sunscreen). And so evolved the parasol; at it's most chic it can be an art form full of intricate treatments and applications just like hats, veils, purses and shoes.
Top Photo via Romantiska Hem
Photo 2 by Bryan John Hendon Photo 3 by Ryan Chua/Parasol from Priscilla's Parasols//Dress by Amy-Jo Tatum
Photo 4 by Dior/Photo 5 by  Miranda Laine Photography via Style Me Pretty (Pinterest)
Bottom Photo by Bryan John Hendon

Tuesday, May 19, 2015


Every so often I come across an absolutely beautiful shot hidden away in my files.  This one by Shona Nystrom of Studio 7Teen is a real gem and evokes such nice memories. Not only did I love this styled shoot we did out at Madrona Manor in Healdsburg,California, it was one of the loveliest backdrops for romantic dresses like this one. Katie our model is wearing the PHAEDRA dress a confection of white and blush tulle, one I truly loved designing.  Kudos and kisses to everyone out there who worked on this lovely shoot . . . .

Friday, May 15, 2015


I'm super impressed with this group of Vancouver wedding pros who from concept to creation put together this incredible styled shoot inspired by a modern day Boardwalk Empire wedding theme.  Have to say being born just a little ways down from Atlantic City, this TV series has kept me rapt and inspired since it's inception.  Thumbs up here on styling from the fashion to table and floral decor.  And of course kudos to Edward Lai Photography for capturing the whole  Jazz Age meets modern essence of this shoot.  Here's a bit of what Edward had to say about putting this project together, "We were inspired by the modern and sexy feel of The Loft.  Using a modern day/Boardwalk Empire theme, we made use of the brick, wood and leather elements of the room.  We aligned the long wooden table with a gold sequined runner and used a set of moose antlers as the centerpiece adorned with heavy greens with Marsala and peach toned florals.  Topping off, we added tall gold candle holders, gold charger plates, peach napkins and beaded napkin holders. The cracked style golden wine glasses brought a more contemporary and stylish element to the table. . . . ."

 Photographer:  Edward Lai Photography//: A Day to Remember Weddings and Events//Handmade Goods Designer:Bean Cards and Stationery//Cake Designer:Cakes by Nicole McEachnie//Favors and Gifts:City Cigar//Floral Designer: Fiorire//Hangers by Candi//Tuxedo and Mens Attire:Harry Rosen//Dress Store: Isabelle's Bridal//Jewelry: Jeweliette Jewellery//Shoes:Lord’s Shoes//Makeup Artist: Red Carpet Ready by Christina//Hair Stylist: Red Carpet Ready by Christina//Event Venue:The Loft at Earls//Other:Tissot and Citizen Watches//Submitted via Two Bright Lights

Thursday, May 14, 2015


Light and airy with a diva/goddess feel the blouson is one of the most comfortable and easy to wear silhouettes out there.  This Gatsby-inspired dress is called, DAHLIA.  A matte silk slip dress with a chiffon over dress, its bordered in Chantilly laces, dropping asymmetrically in front and back.  This is another one of my very special order dresses with fabrics and laces that need special sourcing.  If you are interested in finding out more about DAHLIA contact me

 Photos by Jim Vetter Photography//Top Photo by Bride Chic

Monday, May 11, 2015


Believe it or not, the halter we see in so many bridal collections evolved from early 20th Century swimwear. Golden Age Hollywood designers popularized the look for evening, dressing stars like Garbo and Harlow. Actually the look was so radical and daring back then, tongues clucked as the etiquette police of the time declared, 'no nice lady wore such things out at night'. Ladies had different ideas though and wore the back-baring halter anyway. Halters once again made their comeback big time in the 1970s with the return of glamour and disco. During this time Cher's designer Bob Mackie took advantage of this look to bring out her best lines. Thanks to the ages, we have so many variations on this abbreviated neckline. Below are just a few stunning examples.

Top photo Stephanie Williams Photography
Row 2 Lirette Photography
Row 3 S1 Studio
Row 4& 5  Lirette Photography
Row 6 Copyright Bride Chic

All gowns and head wear by Amy-Jo Tatum Bride

Wednesday, May 6, 2015


 Would you wear wool on your wedding day? In summer? Meet PRISCILLA, the first wool crepe gown to make it into the Gatsby's Bride Collection.   Whenever we think wool, winter wardrobes usually come to mind. Light weight wool crepes and jerseys are actually great fabrics through spring and summer as long as the silhouettes lend themselves well to draped fabrics and bare arms and back. And don’t worry, wool breathes well as long as it’s lined in lightweight fabric like China silk . Accessorized, PRISCILLA goes great with a pair of  strappy delicate sandals (silver or gold are my faves)  I see the necklace and earrings worn as the pearl and white stone combo shown above.  The Florals in the hair really kick this look off as  Golden Age of Hollywood worthy.  Which brings me to a little FYI here: The original inspiration for this gown came from the 1944 Noir Classic, Laura. Although Hollywood designer, Cashin’s gown for Gene Tierney was front loaded with intricate draping and gathers, my design above has a row of gentle pleating instead. You wont find this gem on Etsy--it's a custom order with  fabrics that need to be specially sourced.  If you're interested in finding out more about this dress contact me here. . . 

 Photographer: Jim Vetter Photography
Hair Stylist: Style by Lana
Makeup Artist: Tracy Shelor

Tuesday, May 5, 2015


Inspiration abounds in this rustic styled shoot in soft pinks mixed in with some bright, ripe pomegranates and berries.  Judith Nunez of  Katsphotos in South Carolina has captured gorgeously paired florals and food fused with a pretty selection of table toppings and fine china.  The backdrop our bride and groom get to play in has a homespun and provincial feel I simply love.  Add in all those romantic and elegant touches and this portrait of visual poetry definitely has my heart . . . .