Tuesday, January 16, 2018


What to expect when you're expecting?  Some of my brides have combined two very important transitions in life all at once, wife and mother. If perchance you are or suddenly find you're expecting, brace yourself--there are some absolutely gorgeous gowns out there that are especially designed for maternity as well as those empire waisted  gems in just about every designer line that would work. I think you'll  find these in my collection would compliment Mom-to-Be Brides with  rounded tummies. Thank God us designers are finally heeding the call for stylish gowns geared to the expectant ranging from the most traditional to total ‘edge’.
Maternity dresses are designed with a growing tummy in mind and are cut several inches longer in front.  That means all those great little empires and tents coming off the runway lately won't really work unless you'll be less than five months along in your pregnancy. 
Photo 2 by Smoot Photo///Photo 5 by Lirette Photography

Thursday, January 11, 2018


Check out SABRINA, a perennial fave for brides who want a convertible look--a formal one for the ceremony and a long, lean elegance for celebration. This is a blush antique satin sheath with a white Chantilly lace bodice.  The multi-layered tulle over skirt is a hook on/off adding a true romantic look.  Wear it as a fitted sheath and ball gown all at once.  This particular piece was inspired by the original Sabrina--yes, the fictional one played so beautifully by Audrey Hepburn in the 1954 film of the same name. If you remember the scene where she shows up at the party in a number she describes as "yards of skirt and way off the shoulder . . . " This dress is as lovely inside as out, lined in soft China silk ith buttons all the way up the back.  

Wednesday, January 10, 2018


Can you think of any era of fashion more in sync with cinema than the 1930s? The body-hugging bias cut was still a new, even radical concept back then, especially for a wedding gown. While a French designer named Madeline Vionet pioneered the bias cut gown in the twenties, the thirties was when it took form in the long, lean silhouette we most remember on stars like Garbo and Harlow. During this golden era it wasn't Paris as much as Hollywood that decreed the low down on fashion. Hollywood designers and the actresses who wore their creations had a lasting influence on the way we look at weddings and fashion even today. Their work is enduring because the big screen was so saturated and exposed with so much of this new chic of the time. The beginning of the 1930s ushered in dropped waistlines and skirts hung in bias ruffles and handkerchief treatments; bodices were still fairly relaxed. It wasnt until the 'nightgown or slip ' look made it's way into evening fashion that the waist was visible once more. By the end of the era, waistline still defined, we were seeing wider shoulders and big hair evolve into what would be the look of the 1940s.


* Silhouettes were sleek and draped the body in lightweight high sheen satins and crepes.

* Two of the most popular necklines were the halter and cowl, often cut very low in the back. Actually the look was so daring, tongues clucked as the etiquette police of the time declared, 'no nice lady wore such things out at night'. Ladies had different ideas though and wore these back-baring styles anyway. Today the bare back is pretty much a staple in bridal collections . . . .

*Hair was either bobbed or worn slicked back and in a low chignon. Marcelling (deep waving process) was still being used. Accents were often florals or jewels worn in the hair.

The platform shoe wasn't introduced till the 1940s, so if you're going for authenticity think satin, low-heeled and strappy.

All gowns and head wear by Amy Jo Tatum
Photos 1-3: Henley Photography
Photos 4-5: Sweet Light Studios

Tuesday, January 9, 2018


Never underestimate the beauty of sleeves--especially a bell sleeve in tulle and Chantilly lace.  Meet EVADNE a dress that's the ideal choice for a semi-formal wedding.  Elegant enough to make a grand entrance, this gem is surprisingly easy to maneuver around in.  The bodice is covered in Valenciennes lace and skirt layers of tulle and crinoline underneath.  I you love a traditional silhouette as well as lace this is the dress for you  . . . . .

Tuesday, January 2, 2018


I've been giving a lot of thought to fuller figures this week, hoping to incorporate more into the collections this 2018. When I actually got down and started sketching, it was surprising how many options already exist. My most important piece of advice: If you have pleasing curves and/or a full bust, focus on empathizing these attributes the Great Masters have painted for centuries. Think Rubenesque rather than heavy, realizing you can carve out your own special style niche. 

*An empire waist. It looks great on you. It plays down a thick midriff and hides big hips and bottom.

*A ball gown. Even if you have full breasts, some tummy, rounded hips and bottom you can wear a ball gown well as long as there's a determined waistline. The voluminous skirts hide the tummy, bottom and hips, focusing on a nipped in waist. .

*Low, wide necklines. Consider the scoop, sweetheart, keyhole and V-neck, all of which empathize your cleavage and decolletage.

*Long and fitted sleeves, preferably in lightweight fabrics to make your arms look slimmer.

*Basque waists atop either an A-line or ball gown slim you out.

*The trapeze or tent style; one of your best options.


*Any gown with massive embellishment and go for clean lines and fabrics like crepe, matte satin and shantung; they even your body out. Pass up any weighty fabric like brocade or velvet that add bulk in the folds and seams. Ditto the heavily beaded laces and organzas.

*shiny fabrics like satin. High shine magnifies volume. .

*Mermaid, evening gown and sheath silhouettes; all too form-fitting for your figure.

*Three-quarter length and big puffy sleeves. Don’t even think about shoulder pads!

* Off the shoulder necklines. Full-figures usually have broad shoulders and arms and this neckline adds volume there.

The TATYANA Dress by Amy Jo Tatum Bridal 
Photo by Carlene Imagery

Wednesday, December 27, 2017


  Getting it together for 2018 means adding newbies to the collections. Above is an ideal example of a lace I've wanted to add to Boho for some time: a very beautifully beaded Alencon I've called JULIET after  the most traditionally romantic character in history.  For me heavy beadwork in this sheath/evening gown style goes more in the direction of Gatsbyesque but with the Juliet theme in mind it lends itself  well to the fairytale side of Bohemian.  I just can't wait to get this dress on an actual bride . . . .
Above is another new gem going a bit more in the direction of tradition.  Meet ARABELLA with an allover Valencine lace bodice complimented with Chantilly lace bordering the hem and bell sleeves.   The skirt is yards of tulle and layers of crinoline.  The great thing about this dress is it's grand scale enough to go formal yet  ballet legnth(above the ankles) so there's easy movement all though your wedding day . . . .

Thursday, December 21, 2017


Check it out all you winter brides--some inspiring ways to wear the holidays in your hair.  From elegant Czarina to winter flower child, these headpieces and hair styles are totally on trend for 2017-18. . . . .
Header Photo: via Aspirational Bride Clockwise: Photo 1: via Tumblr//Photo 2: Dolce and Gabbana via Instagram///Photo 3: via .Sorcha Oraghallaigh////Photo 4: via Pinterest//Photo 5: via Chic Wedding Hairstyles///Photo 6: John T Photo--Hair by Kathi Rothkop of Salon Glam

Wednesday, December 20, 2017


What could be more romantic and on point season wise than a tartan wedding during the holidays?  Tartans and plaids are practically synonymous with Christmas both in decor and fashion, not to mention everything from wrapping paper to Christmas cards. Great fashion inspo from touches and accents to full blown tartanesque with the groom in a kilt!
  Photo 1: via Style Me Pretty//Photo 2: via Pinterest Photo 3: Stella Dress Photo 4:  Shell and Chinosiere Photo 5: Happy Wedd  Photo 6:Carmencita B  Photo7: Invites Weddings  Photo 8: via Pinterest

Tuesday, December 19, 2017


What a treat for a Christmas wedding--The white suede cape and faux lamb hat. Covering your gown with a cape is ideal. This cape is roomy and won't squash your dress.  Trimmed in maribou (bird feathers) this cape sports friendly fur to keep the chill off in cold climes. Since this is pretty much a custom piece it can be ordered in wool velvet, cashmere--options that ould make for a lovely and original cape.

Monday, December 18, 2017


If Baby's Breath takes your breath away in spring and summer just wait till you see how great it is for winter and Christmas.  For years florists used Baby's Breath as a filler flower in wedding bouquets.  Now ever popular (and inexpensive to boot), we've discovered Baby's Breath can be magnificent all on it's own in everything from tablescapes, bouquets and circles of it tucked into head wreaths.  Personally I'm crazy over it summer, spring, fall and especially winter with all it's delicacy and frothiness so perfect for the holiday season . . . .

 Top Photo: Baby's Breath Bouquet by Massaroni via Wedding Wonderland
Photos 2 and 3: Wreath via Grey Likes Weddings//Berries and Baby's Breath Bouquet via Pinterest
Photo 4: Head Wreath via Style Me Pretty
Photo 5: Tablescape via A World of Inspiration
Photos 6 and 7: via Nagomy Models///wreath via The Style Caster
Photo 8: via Bride Tips
Photos 9 and 10: via Urban Chateau Floral
Photo 11: via Style Me Pretty
Photos 12 and 13: via Lis Photography
Photo 14: via Sortrature

Friday, December 1, 2017


Whether you're wearing crocheted shorties or long, opera length beauties —gloves are glam and can really add some spark to your bridal look. If you're getting married this time of year when the chill is on, long gloves help warm up hands and arms. You can go with the classic white and ivory or jazz up your look with any length, color, texture, even pattern. Just like some brides are showing some pizazz wearing different color shoes with their gown, glove color is an option you have as well. Experiment, then go right ahead and be as adventuresome as you want!

 Dresses: Amy Jo Tatum Bridal
Head Chic:  
Batcakes Couture
Teena Hoffstetter
Hair: Kyle Rich

Flowers by JLDesigns
 Mission San Juan Capistrano

Tuesday, November 28, 2017


 I love the concept of the urban/city chic style wedding happening around this time of year--October/November.  There's something about metro landscapes that compliment sophisticated dressing.  The TATYANA Dress actually is one of my most versatile pieces in the sense it can go country/vineyard as well as beach and bohemian.  Here we have it glammed up for a chic city wedding at the Crocker Galleria in San Francisco.  When we did The City Chic Wedding editorial, In the planning I knew accessories like the long opera gloves and tulle head pouf would set the theme.  The addition of the white satin belt added just the right touch to complete the look . . . . .

 The dress is allover tulle and bodice has a surpliced front of lace cut outs under slightly shirred tulle. There are 6 layers of lightweight tulle skirts over a silk habotai lining and separate petticoat of many layers of crinoline.   The Tulle Head pouf also available through Etsy
Photography by Dominic Colacchio
Dresses and Head Pieces by Amy-Jo Tatum
Dave's Tux by Magnoli Clothiers New Zealand
Flowers by Abigail's Flowers in The Crocker Galleria
Models: Dave and Natalie