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Showing posts from July, 2026

Posted by Amy-Jo Tatum bridechic

THE HISTORY OF BRIDAL MAGAZINES: Selling the Dream

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bridechic: I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric years happened way back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past. Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua in Marin County California. Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480

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Labels

18th-century inspired wedding dress1
1910s Fashion1
1910s wedding dresses1
1920s4
1920s bridal2
1920s fashion5
1920s style1
1920s vintage wedding6
1920s vintage wedding dress18
1920s Wedding1

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DISCLAIMER

Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (amyjotatum@gmail.com) and I will gladly remove the photos in question. Thank you!

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