Pioneer of the bias cut, Madeleine Vionet, once said, '"When a woman smiles, her dress must also smile" . Translated I think madamoiselle may have meant, a woman is happiest wearing her gown like a second skin. Long before the development of knits, the bias cut was used for body-hugging silhouettes like the Vionet original above. It all started back in the 1920s when the Parisian couturier developed a technique utilizing the true cross grain of fabric rather than straight grain lines of weft or warp of the fabric. Vionnet used fabrics like crêpe and charmeuse; These were novel to women's wear in the 1920s and 30s. She also ordered fabrics two yards wider than the 19-36"norm for the time so that she could work out draping and layout techniques. As a result gowns and dresses moved beautifully when cut on the bias. Vionnet's trademark: styles that cling to and move with the wearer. Examples: Bias cut gowns with cowl necklines, the handkerchief dress of the 1920s, and halter top. By 1930, Hollywood designers took advantage of Vionet's bias cut and made it into a real trend via moving pictures. Today the bias cut gown is a classic option for brides.
I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480
CONTACT ME. Feel free to send on any ideas, photos or stories about your fashion or shopping finds email@example.com
THE CHIC LIST: Photographers, makeup Artists, hairstylists and florists I adore . . . . .
THE CHIC LIST: Blogs and sites I adore . . . .
Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (firstname.lastname@example.org) and I will gladly remove the photos in question. Thank you!
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