LEAVING THE COTTAGE : THE RISE OF THE ETSY DESIGNER
Source Has Etsy become the artisan's Vogue ? The way fashion and bridal bloggers are hailing some of those artisan/designers whose one-of-a-kind products grace the site, you'd think so. This new genre of fashion star seems to have left the cottage (remember the term cottage industry?) and moved on to a bigger niche. This is a wonderful evolution we're seeing in that the artisan has finally become a trendsetter. Once upon a time, artisans were locally-based, selling crafts at nearby fairs and boutiques. They had to source materials and sometimes cottage out their work, going through middlemen to sell their products, which typically resulted in lower profit margins. Today, thanks to high tech and the age of the internet, that middleguy has been sent on a hike down the road. Artisans now have not only a presence but influence in the fashion world, building a client base on their own sites and Etsy Stores. Add to that wearable art publications like Ornament ...
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