Tuesday, June 20, 2017


More on my salute to the slip dress this year.  The CAMILLE Ensemble is a silk chiffon slip lined in China silk accented with a cotton and Chantilly lace cape redolent of the 1930s. The train bordered in Chantilly lace makes for the drama of a grand entrance.  

Thursday, June 15, 2017


The PICCALINA lace kimono in tulle and Chantilly lace is something I've been wanting to design and create for quite awhile.  I was inspired by old movies of women in delicate robes and/or dressing gowns, who of course sported long trains.  While this started out in the style of a dressing gown the addition of the dramatic, flowing sleeves falling into points gives it that kimono quality.  The under dress is a crepe sheath but a slip dress under this gemmie would work beautifully as well.

Wednesday, June 14, 2017


About ten years back the length of your gown was a deciding factor in how formal your wedding would be. These days the new code on lengths has more to do with how you feel about wearing a certain gown than what's proper before or after five. So lets get right into what those lengths actually mean. Did you know there's a difference between tea-length and ballerina length? Short and mini? Here are some images to inspire you along to finding your perfect hemline. . . .
 FLOOR-LENGTH-Most common length for bridal gowns, this hemline is graceful and elegant; the hem typically doesn't touch the floor in front BUT MEASURES 1-3" above for ease with walking.
BALLERINA-Ballerina-length skirts fall just above the ankle and are wide and full just like the skirts seen in the corps de ballet.  Full skirts look awesome worn over layers of crinoline petticoats.  A dress this length can go semi and informal depending on the materials and workmanship.
 TEA LENGTH-Falls mid-calf and can be either full and voluminous or fitted. Mostly worn for the informal or semi -formal wedding but showing up more and more at larger celebrations.
 SHORT-This shorter style of skirt from those finishing just below or above the knee to the micro mini flatter brides with great legs. Usually worn for cocktail and the less formal civil-style wedding.

All dresses by Amy-Jo Tatum
Photo 2 and Photo 3 by Tara Lynn Lawton//From THE BOUFFANT ROSE
Photo 4: The GEORGETTE Dress from The LOVE STORIES Shoot//Photo by Vetter Photography
Photos 5-8: From The City Chic Bride Shoot//Photos by Dominic Colacchio Photography

Monday, June 12, 2017


Feast on a few of the pre-shoot pics for the Fashion Through The Ages Editorial for the look books..  Well, 2017 proved a great year for me when it comes to mixing laces.  I've put together some incredible combos for the reason I've found some unusual and gorgeous stuff out there. It's also the year of the slip dress, ideal for in-shape brides who like to strut their stuff.  Above and below is the DAPHNE dress, a blosuon of ecru peau d'ange and Chantilly lace worn over a 4-ply crepe slip dress.  The Gold Tulle head pouf (GOLDIE) matches up nicely with this dress.  A pouf with two beige organza chrysanthemums are sewn to a fascinator . . . .

Thursday, June 8, 2017


 Question: Would you mix up offbeat cotton style laces we'd term casual with a traditional beaded Alencon?  Pair up informal with the opulent?  You'll find the answer in these images of some of my new collection pieces--all separates.  I found this absolutely wild and wonderful cotton lace that would have made any flower child from the 1960s Summer of Love envious with all these swirly-Q designs around doily patterns. Check out the bodice below; I used it for backing a very traditional Alencon lace, loved the effect and went on to design a couple more pieces mixing it up . . . .
Above: This three-piece dress is a salute to late and great Mexican artist, Frida Kalo.  The novelty lace I used for the bolero does hint a bit of  Latin American folk wear.  The Alencon lace bustier is elaborately beaded pairing up nicely with the tulle skirt. Below: Close up shot of the handiwork on the bustier.
 Above: My Salute to Audrey, Grace and Jackie, those fashion icons still inspiring us today  The bodice style is clearly 1950s-60s matched up with a tulle skirt.  I call this dress, AUDREYESQUE but it actually has a bit of each woman in the design as well as overall look.  Below: I backed this bodice with the outside the box cotton lace and placed beaded Alencon lace over it, creating an almost quilted effect. The belt is hand beaded and accentuated with an organza rose.
Above:A silk chiffon slip dress becomes a 1930s Hollywood gem with this easy to wear cape of cotton and light as air Chantilly lace on the border.

Tuesday, June 6, 2017


The most basic, simple and elegant piece a bride can wear has to be a slip dress.  Slip dresses are in a word gorgeous, especially when paired up with the right accessories.  The one below was inspired by Carolyn Besette--she wore the classic of all classics when she and JFK, Jr. tied the knot 20 years back.  This gemmie in a luxe 4-ply crepe called, SHELIA evokes 1930s Hollywood glam.  Add the Peau d'ange and Chantilly lace cape to bring on that look of antiquity.  Check out the lace godet insets in the side seams and back creating a triangular train.  The laces in the skirt match those in the capelet.  This dress is available via custom order from Amy Jo Tatum Bridal Couture

Monday, June 5, 2017


Last week we had the pre-shoot for an editorial going into the 2017 look book called, Fashion Through The Ages, a project focusing on those 20th Century styles that inspire us so.  Above is Devon, one of my absolute fave models.  She's wearing The PICCALINA Kimono a tulle overdress dripping in Chantilly lace, one of just a few vintage creations.  More pre-shoot photos coming soon.  Till then, the best sneak peeks are up on my Tumblr

Thursday, June 1, 2017


I just adore a lace out there called, Peau d'ange, a whisper soft and thin pattern hailing from the Chantilly family..  This dress, CHARLOTTE has a lace bodice with V-neckline atop a full skirt with Peau d'ange lace border at the hemline. Custom covered buttons down the back. I have to reiterate this lace has an absolutely gorgeous texture, ecru in shade and a sheen making it the perfect candidate for evening and Fall/Winter weddings.
 Makeup courtesy James Anthony
Hair by Samantha Dale/Zindagi Salon

Wednesday, May 31, 2017


I have to laugh! A few years back some group on Pinterest invited me to post onto a very glam board for chic wedding pros.  I took up the challenge and contributed lovely images to the ultra-glam board every day--something I'm pretty religious about unless it's the heavy duty end of bridal season when I'm too busy to breathe.  After a few months of pinning I found myself kicked off the chi-chi board with all the elan wedding pros.  Apparently my posting everyday was spammy to these folks.  Oddly, somehow, all my pins and my pins only were left on the board which I immediately titled, The Best of Bride Chic.  So there you go!  Here is the best of the last few years.

 Photo 3: Fantasy Garden Shoot//Cherie Hogan Photography
 Photo 6: La Boheme Bride
 Photo 7: Boho Beachy Styled Shoot//Maz Photography
Photo 8: La Boheme///Photography by Grace Kathryn//MUA and Hair by Julie Morgan

Friday, May 26, 2017


With the spotlight on Pippa Middleton's recent vows in Europe the focus on the all kid wedding is on. According to children's couture designer, Stephanie Staub, "Now the brides to be are searching Google for 'pageboy knickerbockers' and above the knee flower girl dresses to get that perfect look.  Weddings to come will see an increasing demand for these adorable wedding party outfits."
Ten years back Stephanie created the line, Little Eglantine and presented her first collection of flower girl dresses and page boy outfits in a French style of timeless elegance.  Fast forward to the present and her designs are sold all over the world.