The Sweetheart neckline is named after a valentine. I know you can probably guess why. Never has such focus on the decolletage been so on trend save the 1940s-50s era when romance in fashion was resurrected by Dior and Hollywood. Almost every wedding submission this blog gets, the bride is in some form of sweetheart neckline. You'll notice some styles exaggerate the heart shape while others go for a more subtle version.. Traditional wedding dresses from the Mid-Century often featured heart shaped bustiers and corset bodices with an overbodice of sheer lace or netting (below) creating a see-through effect. Some designers have adapted this look to current collections--especially with the return to tradition of high collars and longer sleeves as an option.
I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480
CONTACT ME. Feel free to send on any ideas, photos or stories about your fashion or shopping finds email@example.com
THE CHIC LIST: Photographers, makeup Artists, hairstylists and florists I adore . . . . .
THE CHIC LIST: Blogs and sites I adore . . . .
Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (firstname.lastname@example.org) and I will gladly remove the photos in question. Thank you!
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