Because I create so many out of the ordinary gowns I attract my share of mature brides. Let's define maturity. I've found its pretty much a state of being--it can be any age woman who gravitates toward a more a tailored, grown up look. 1940s chic is a great example. If you think Joan Crawford in designer, Adrian's creations you're definitely zoned in. Typically, a mature bride is over forty, has kids of her own and is marrying for the second or third time around. She and her groom aren't likely to be all consumed with getting the garter throw right or most of the other details that go with putting together the traditional bash. Instead the focus is usually on a meaningful celebration and one very special dress sans the layers of lace and ruffles. Here are a few 'righteous gems' I thought would go nicely for second time around brides . . .
I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480
CONTACT ME. Feel free to send on any ideas, photos or stories about your fashion or shopping finds email@example.com
THE CHIC LIST: Photographers, makeup Artists, hairstylists and florists I adore . . . . .
THE CHIC LIST: Blogs and sites I adore . . . .
Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (firstname.lastname@example.org) and I will gladly remove the photos in question. Thank you!
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