The very first wedding I ever went to was my aunt's. She was married in 1963 in a short dress--because--as all the grown-ups told me, the family couldn't afford a big to-do ergo big dress with a train and the works! Today these little dresses would go well for a big or small to-do. I'm finding some brides simply love the short dresses and are going for them because they are easy to wear and sexy . . . . Also 'the little white dress' is part of the new bridal wardrobe concept: a collection of dresses for the pre-post wedding activities like shower, rehearsal dinner, and reception. Oh, and I forgot, the engagement party. Any of the above would rock and pop when you announce your upcoming nuptials to the world . . .
I initially created this space for my clients. Eventually brides looking for that touch of wow found their way here. Draping and playing with fabric started some twenty years back when I did a three-year stint as a bridal fabrics buyer. After that I opened Bridal Alternatives, a custom design studio and ever since have had the opportunity of working with brides who want that extraordinary one-of-a-kind dress. I'm in love with fashion history and re-invention of the past.
Other connections to fashion? I’ve been a columnist for San Francisco Art and Fashion News and have a weekly fashion buzz on One Wed Blog. I founded The Design Project of San Francisco, a networking organization of fashion professionals collaborating their skills and talents on projects. I’m currently working on a book called—you guessed it—'Bride Chic', all about that white gown and very special designer/client relationship. I live with my husband Edgar and Chihuahua Piccalina in Marin County California.
Want to see more of what I do? Check out my site at www.amyjotatum.com or call me 415.336.3480
CONTACT ME. Feel free to send on any ideas, photos or stories about your fashion or shopping finds firstname.lastname@example.org
THE CHIC LIST: Photographers, makeup Artists, hairstylists and florists I adore . . . . .
THE CHIC LIST: Blogs and sites I adore . . . .
Please note some images on Bride Chic are photos from previous shoots and editorials of my collection pieces. Since I do admire other designers work, I’ve also added from online sources to share a different perspective. There’s no profit from the display of these photos -- they are being shown for the informational and educational benefit of brides and aficionados of bridal fashion. I always list my source, providing a link back. If you feel an image here violates your intellectual property and/or copyrights, please email your concerns to me (email@example.com) and I will gladly remove the photos in question. Thank you!
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