Thursday, August 9, 2012


If you're as curious as I am about BHLDN you wanna know everything!  Like where do they find such totally original designs and how do they come up with all those innovative marketing concepts I haven't seen work anywhere else?  Truth: I could spend a whole day on this interactive and shopper-friendly site reading about the history of the wedding ring and/or pairing up that gown to die for with incredible accessories. Recently I had the opportunity to ask BHLDN's team any question my little heart desired starting with:  Where do you find your OMG!!! above the curve design talent for creating such original wedding dresses?
BHLDN: We look for design talent with a shared passion... a shared passion for the customers we design
for, an appreciation for the past but still decidedly modern and always great attention to detail. Our varied design collective provides a layered, multi-faceted aesthetic our customers come to us for.  We currently work with talent from the US, France, Italy, Spain, India, Japan, and Australia, to name a handful.

BRIDE CHIC:  As a designer I'm curious.  Where do your wedding dress designers and creative team find their inspiration?

BHLDN: Our travels certainly influence our aesthetic but our brides are our ultimate inspiration. There’s nothing we love more than seeing a real bride in our designs. It’s fascinating to see how each individual bride styles herself to look completely different from the next!

BRIDE CHIC:  Can you give us a hint or vision of where BHLDN be moving fashion-wise within the next few seasons?

BHLDN: We don't want to give away all our surprises! But the wedding dress rack in our office is currently brimming with layers and layers of gauzy silks and cottons, delicate eyelash edged laces and burnished metallic detailing.

BRIDE CHIC: Will BHLDN bridal collections be in all Anthropologie stores soon?  I really wanna browse when I'm out and about town . . .

BHLDN: We have no immediate plans as of now…but it’s on our radar as a possibility!

BRIDE CHIC: Will we be seeing any new designers at BHLDN the next few seasons perchance?

BHLDN: Yes! We have been very busy working some incredibly inspiring talent for our Spring 13 gown collection.  Stay tuned!

Above: A few BHlDN finds from a Paris buying trip.  
  Above: The BHLDN buying team visits an antique show in Brimfield, Massachusetts. Take a look at the awesome loot in the bottom row . . . .
 I'll close with a few of my personal fave BHLDN images from The Siren Song Collection . . . oh so early century vintage and breathtakingly exquisite . . . 


Paulina said...

Great photos!

Carolyna said...

great photos, so many stunning dresses

Koru Kate {Koru Wedding} said...

I love BHLDN so much, although I try to avoid peeking at their site too much because I get tempted to buy even though my wedding was long ago :-)

Jessica said...

they definitely do merge vintage looks with a more modern flair! spot on


Chic 'n Cheap Living said...

Great peek into BHLDN! They should totally feature your designs too! I do love the Lita gown and the other vintage modern choices!

p.s. Yes the commenting on the new blog is a little hidden. You have to click on a post itself and go to the bottom to see comments, but they are there!

Chic 'n Cheap Living

Tammy Lau said...

wow..good job on the interview!! I know more about BHLDN. Your blog gave me so many information.

have a great day:)


Margaret Cruzemark said...

Totally adore! Thank you for your amazing comment on my blog! It means the world to me!
Sending you kisses and hugs from Greece.
Best Regards
Miss Margaret Cruzemark

Ashley said...


Borjana said...

Ohhh how I love this post,honey!;)

Couture Carrie said...

Fabulous interview and gowns!


Itssa Bandicoot said...

the dress with the floral lace on the top is amazing :D


Tasnim Hassan said...

I had never heard of them till now and wow, i agree they are some incredible unique dresses! <3

Antonella C'est moi said...

So cute!!!kisses

MOSAMUSE said...

love the first hairstyle!

honey my heart said...

this is such a good interview and brings good insight on the style/focus of bhldn. i was really interested in seeing how they collaborate and choose who to carry. thanks for sharing :)

Kaylees said...

If you all look closely, they discovered it.

The Dainty Dolls House said...

I love their stuff, so dreamy and beautiful xx

Anthea Lau said...

absolutely amazing bridal collection inspiration xoxo
would you like to follow each other?

Win $300 to spend on Boticca on my blog!

Miss fashionmix said...

Great photos! I love the last 3!