ART DECO MEETS CITY MODERN

 There's an interesting story behind this editorial that begs the question: How long could it take to find the right spot to shoot 1930s style gowns? Can you believe 4 years?  That's right, when you want to find a backdrop reflecting all the best of the Art Deco era, it can take awhile.  Kudos to photographer, Jim Vetter who scouted out the perfect canvas for this project at The Mandarin Oriental Hotel in San Francisco.  This is a place I'll sum up in one word---elegant!  Says Jim, "As a photographer, my vision for this shoot was to reflect the reawakened interest in early 20th-Century stylings and set it against the metropolitan backdrop of modern San Francisco.  The Mandarin Oriental was the perfect location; the décor is reminiscent of the Art Deco era while still feeling very current. I've shot Amy-Jo's gowns in the past and just love their classic sophistication. These designs compliment the elegant photographic style, I wanted to bring into this project . . . . "
 For me, creating pieces like these was inspired by Hollywood's golden era when women were finally free of corsets, girdles even bras.  The body-hugging bias-cut that once upon a time was a radical concept, has

become classic.  Each and every fabric and lace in this collection was hand-selected for brides

who want a to add some drama while showing off a fit and toned body on their wedding

day. . . . 

 CREDITS

Photography: Jim Vetter Photography

Gowns: Amy-Jo Tatum

Makeup and Hair: Moderne Beauty

                        Flowers: Floral Ornaments

Venue: Mandarin Oriental Hotel, San Francisco
Menswear: Selix San Francisco

Models: Ginger Larsen, Rob Williams and Katie Siu